Effective Date: 2024-10-31
Techart is committed to maintaining a strong brand image, enabling investments in product and marketing, levelling the playing field between dealers and resellers, and ensuring that its products are sold at a fair and consistent price. To this end, Techart has implemented a Unilateral Pricing Policy (UPP). This policy establishes the minimum price at which Techart products may be sold by dealers and resellers.
The UPP applies to all Techart products sold in the United States. The minimum retail price for each product and minimum shipping cost is based on the current USD price lists provided by Techart.
Dealers and resellers who offer Techart products below the minimum price set by Techart may be subject to temporary or permanent suspension of Techart dealership or reseller status.
Policy
Dealers and resellers may not offer Techart products at a price below the retail prices and reference shipping cost in the current USD price lists published by Techart. Those values, together, are the minimum.
The retail prices in the lists are based off Germany ex-works prices. As nearly all Techart products are being imported from Germany, there will always be shipping cost associated with purchasing and selling Techart products, and therefore they must be included. We accept two ways of pricing of individual items:
- Retail price, plus full shipping cost from current price lists, or as quoted by Techart. Shown and added separately, before or at checkout.
- Retail price, plus minimum 50% of shipping cost from current price lists, or as quoted by Techart, in one single price.
The second way allows to nominally offer free shipping to the customer, while retaining profitability, as shipping gets paid at least partially. This rewards dealers who are ordering multiple parts in larger shipments from Techart, which saves a lot of shipping cost.
Offering items for retail price only, with free shipping, would violate the UPP.
Dealers and resellers may not offer discounts or promotions below minimum price and minimum shipping on Techart products that are not authorized by Techart.
Bundling offers like “wheels with free tires” are deemed a violation, if the sum of the bundled products would violate the UPP.
Website features such as “click for price,” “see price in cart,” “add to cart for best price,” “10% off at checkout”, “call for $50 off”, automated pricing emails, pre-formatted email responses, and automatic price display for any items prior to checkout, and other similar features are considered to be violating the UPP if the resulting price is below the minimum price and minimum shipping.
Dealers and resellers may not sell Techart products through unauthorized channels, such as online marketplaces or auction sites like Amazon or Ebay.
Example
he following example shows how the Techart UPP works:
- Techart has a wheel in their USD price list for $1,000, and reference shipping cost of $300.
- This means that Techart UPP sets the minimum price for this product at $1,000 plus $300 shipping.
- A Techart dealer offers and sells the wheel for $950 plus $300 shipping,
or for $1,000 with free shipping.
- Techart discovers that the dealer is offering the wheels below the minimum price and minimum shipping.
- Techart investigates the matter and decides to suspend the dealer's Techart dealership status for the wheels category for 30 days.
Exceptions
Techart may grant exceptions to this UPP on a case-by-case basis. Dealers and resellers who request an exception must submit a written request to Techart North America for approval.
Benefits of the UPP
The Techart UPP provides a number of benefits to both Techart and its dealers and resellers. For Techart, the UPP helps to:
- Maintain a strong brand image
- Ensure that products are sold at a fair and consistent price
- Protect profits, and therefore allows investment in products, branding and marketing
For dealers and resellers, the UPP helps to:
- Prevent price wars
- Maintain healthy margins
- Provide customers with a positive shopping experience
By complying with the Techart UPP, dealers and resellers can help to ensure their own success, and the success of Techart and its products.
Enforcement
Techart will monitor the prices at which its products are sold by dealers and resellers. If Techart discovers that a dealer or reseller is offering its products below the minimum price and minimum shipping, Techart will investigate the matter and take appropriate action.
Questions
If you have any questions about this UPP, please contact Techart at info at techart-usa.com
Additional Notes
Dealers and resellers are encouraged to advertise and sell Techart products at a price above the UPP plus minimum shipping.
Dealers and resellers may offer discounts or promotions on Techart products to their customers, as long as the discounts or promotions do not violate the UPP.
Dealers and resellers may sell Techart products through their own websites and social media channels.
Techart reserves the right to modify this UPP at any time without notice.
